ZBS Officially Launches Front Waitlist & Reserve

March 26, 2024

DISCLAIMER: This content is for informational purposes only and is not intended to be used as legal, accounting, tax, HR or other professional advice. You are responsible for you and your businesses' legal and regulatory compliance. Contact your attorney, accountant, or any other relevant professional for specific advice related to your own needs and circumstances.

After months of anticipation, Front Waitlist & Front Reserve have exited beta testing and are now officially launched.

ZBS is proud to officially launch our restaurant waitlist and reservation systems, Front Waitlist and Front Reserve, built to help restaurants optimize their front of house operations.


After 6 months of rigorous testing, Front Waitlist & Front Reserve have undergone many positive and important changes while improving upon unique features that were first released with the beta versions. In addition, many successful testimonials from beta users have provided great insight into the importance of having automated waitlist and reservation systems for full services restaurants big and small.


Front Waitlist & Front Reserve beta users included large full service restaurants and smaller specialty restaurants like dessert shops.

Why Front Waitlist & Front Reserve?

Front was created by restauranteurs for restauranteurs. As the latest edition of a new generation of restaurant technology, Front tech products were meant to advance restaurant operations towards efficiency and higher profits. Front Waitlist & Reserve are no different.


Front Waitlist & Reserve is simple to install and utilize in front of house operations with features like automated notifications, digitized guest management, customer loyalty programs and more to help restaurants run their businesses better. Front Waitlist and Reserve is unique in that it provides restaurants with the ability to retain customer information without having to lift a finger.

User-friendly for Customers and Hosts

The intuitively designed, user-friendly interface not only enhances the overall user experience but also enables restaurants and their customers to effortlessly navigate through Front Waitlist's various functions and operations. This streamlined approach ensures that individuals can grasp the system's capabilities quickly and effectively, eliminating the necessity for extensive training or activation processes.


The customer facing software is available in a singular app (Front Tab) and can be accessed by waiting guests via a kiosk style tablet or by having guests scan a QR code to enter the waitlist on their mobile devices. Hosts can view all waiting guests and reservations via the Front Tab back end interface which is easy to toggle through to view which guests and next in line to be seated and which guests can be notified that their table is ready.

Digitized Guest Management

Front's waitlist and reservation systems are a game-changer for restaurants looking to enhance their operations and customer experiences. By utilizing Front Waitlist & Reserve systems, restaurants can efficiently manage waitlists, seamlessly organize guest seating arrangements, and effortlessly confirm reservations.


These automations not only boosts overall productivity but also empowers restaurant staff to dedicate more time and attention to delivering exceptional, personalized service to their customers As a result, guests can enjoy a smoother and more enjoyable dining experience, while restaurant owners can optimize their operations for success.

Automated Notifications for Waiting Guests

The Front waitlist and reservation systems were designed to send automated notifications via SMS text message to inform waiting parties when their table is ready. This feature not only streamlines the seating process but also significantly reduces the need for manual communication, thus, minimizing the possibility of human error related mistakes.


By leveraging Front technology in this way, restaurants can enhance customer service and provide a more efficient and convenient dining experience for their patrons. Furthermore, guests can communicate cancellations or track their waitlist status all via their mobile phones.

Customer Loyalty Programs

Front Waitlist plays a crucial role in enhancing customer retention for restaurants by providing a platform for collecting valuable customer contact information and preferences.


Through the efficient management of waitlists and reservations with Front, restaurants can gather data that enables them to tailor future marketing efforts and create personalized experiences for their customers. By utilizing this information, restaurants can build stronger relationships with their patrons, leading to increased customer loyalty and satisfaction.


Moreover, integration with Front's online ordering platform, Front Eats, guests can sign up for restaurant's customized loyalty programs, with incentives to become repeat customers.

All-In-One Back Office

As mentioned, Front has seamlessly integrated online ordering, waitlist, and reservation management into a single, user-friendly multi-access backend platform. This centralized system empowers merchants by providing them with a comprehensive solution for consolidating their business operations. By offering a unified interface for managing various aspects of their business, merchants can save valuable time and simplify their workflows, ultimately enhancing efficiency and productivity.


Front since its inception has had a clear mission in helping restaurants of all sizes grow and fulfill the dreams of hardworking, restaurant visionaries. With the official launch of Front Waitlist and Front Reserve, Front (powered by ZBS) is one step closer towards better serving the restaurant community. Sign up your restaurant for Front Waitlist and Reserve today.

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