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customers in restaurant look at menu at their table
March 7, 2025
Did you know that customers spend just 109 seconds looking at a menu?  Are you making every second count? Your restaurant menu is one of the very first interactions your customers will have with your business—whether they’re browsing online, sitting at a table, or standing at the order counter. It’s more than just a list of dishes and prices; it’s a powerful tool that shapes their perception of your brand and influences their dining experience. A well-thought-out menu doesn’t just tell customers what you offer—it guides their decisions, sparks their cravings, and leaves them excited to try your food. On the flip side, a poorly designed menu can overwhelm and frustrate customers. If it’s cluttered, too wordy, or filled with bad photos, it can leave customers feeling confused and unsatisfied. This not only impacts their dining experience but can also hurt your bottom line. That’s why it’s imperative to create a menu that’s not only visually appealing but also thoughtfully crafted, from the layout and design to the wording and pricing. Creating a high-performing menu is both an art and a science. It requires a deep understanding of design principles, customer psychology, and your brand’s identity. Whether it’s for print or digital, every detail matters. From the way you organize your dishes to the language you use to describe them, each element plays a role in shaping the customer’s experience. In this guide, we’ll walk you through 10 essential tips to help you craft a menu that drives sales, enhances customer satisfaction, and stays true to your brand. By the end, you’ll have the tools and insights to create a menu that not only looks great but also works hard for your business. Let’s get started!
dessert pastry in cafe counter with edible floral
By Lisa Lam March 5, 2025
Spring is around the corner, and with it comes the perfect opportunity to refresh your restaurant menu with vibrant, seasonal flavors. As the days grow longer and the weather warms up, customers are eager to embrace the freshness and renewal that spring represents. This season is all about new beginnings, and your menu should reflect that energy. Just as flowers bloom and nature comes alive, so should your offerings with limited-time, exclusive spring items and promotions.
restaurant delivery online order brown take out bag, restaurant server passing to delivery driver
By Lisa Lam March 3, 2025
It’s no secret that online ordering has become the standard, and it’s not slowing down anytime soon.
restaurant kiosk in cafe placing order interface
February 24, 2025
If you’ve stepped into a quick-service restaurant (QSR) or fast-casual spot lately, like McDonald’s, you’ve probably seen those sleek, oversized touchscreens where customers are tapping away, ordering their meals without talking to a cashier. These self-serve kiosks first made waves in big franchises, but now they’re popping up everywhere—from fast-food joints to small cafes and quick-service restaurants (QSRs). And here’s the thing: they’re not just a trend. They’re a game-changer for the restaurant industry. Whether you’re running a bustling franchise or a cozy neighborhood café, restaurant kiosks are transforming how restaurants operate—and how customers experience dining out. In this post, we’ll dive into why self-service kiosks are becoming the norm, how they’re leveling the playing field for small QSRs and fast-casual spots, and why your restaurant might want to jump on board.

Your Source for Restaurant & Business Industry Stories


Recent Articles

customers in restaurant look at menu at their table
March 7, 2025
Did you know that customers spend just 109 seconds looking at a menu?  Are you making every second count? Your restaurant menu is one of the very first interactions your customers will have with your business—whether they’re browsing online, sitting at a table, or standing at the order counter. It’s more than just a list of dishes and prices; it’s a powerful tool that shapes their perception of your brand and influences their dining experience. A well-thought-out menu doesn’t just tell customers what you offer—it guides their decisions, sparks their cravings, and leaves them excited to try your food. On the flip side, a poorly designed menu can overwhelm and frustrate customers. If it’s cluttered, too wordy, or filled with bad photos, it can leave customers feeling confused and unsatisfied. This not only impacts their dining experience but can also hurt your bottom line. That’s why it’s imperative to create a menu that’s not only visually appealing but also thoughtfully crafted, from the layout and design to the wording and pricing. Creating a high-performing menu is both an art and a science. It requires a deep understanding of design principles, customer psychology, and your brand’s identity. Whether it’s for print or digital, every detail matters. From the way you organize your dishes to the language you use to describe them, each element plays a role in shaping the customer’s experience. In this guide, we’ll walk you through 10 essential tips to help you craft a menu that drives sales, enhances customer satisfaction, and stays true to your brand. By the end, you’ll have the tools and insights to create a menu that not only looks great but also works hard for your business. Let’s get started!
dessert pastry in cafe counter with edible floral
By Lisa Lam March 5, 2025
Spring is around the corner, and with it comes the perfect opportunity to refresh your restaurant menu with vibrant, seasonal flavors. As the days grow longer and the weather warms up, customers are eager to embrace the freshness and renewal that spring represents. This season is all about new beginnings, and your menu should reflect that energy. Just as flowers bloom and nature comes alive, so should your offerings with limited-time, exclusive spring items and promotions.
restaurant delivery online order brown take out bag, restaurant server passing to delivery driver
By Lisa Lam March 3, 2025
It’s no secret that online ordering has become the standard, and it’s not slowing down anytime soon.
restaurant kiosk in cafe placing order interface
February 24, 2025
If you’ve stepped into a quick-service restaurant (QSR) or fast-casual spot lately, like McDonald’s, you’ve probably seen those sleek, oversized touchscreens where customers are tapping away, ordering their meals without talking to a cashier. These self-serve kiosks first made waves in big franchises, but now they’re popping up everywhere—from fast-food joints to small cafes and quick-service restaurants (QSRs). And here’s the thing: they’re not just a trend. They’re a game-changer for the restaurant industry. Whether you’re running a bustling franchise or a cozy neighborhood café, restaurant kiosks are transforming how restaurants operate—and how customers experience dining out. In this post, we’ll dive into why self-service kiosks are becoming the norm, how they’re leveling the playing field for small QSRs and fast-casual spots, and why your restaurant might want to jump on board.

Your Source for Restaurant & Business Industry Stories


Recent Articles

customers in restaurant look at menu at their table
March 7, 2025
Did you know that customers spend just 109 seconds looking at a menu?  Are you making every second count? Your restaurant menu is one of the very first interactions your customers will have with your business—whether they’re browsing online, sitting at a table, or standing at the order counter. It’s more than just a list of dishes and prices; it’s a powerful tool that shapes their perception of your brand and influences their dining experience. A well-thought-out menu doesn’t just tell customers what you offer—it guides their decisions, sparks their cravings, and leaves them excited to try your food. On the flip side, a poorly designed menu can overwhelm and frustrate customers. If it’s cluttered, too wordy, or filled with bad photos, it can leave customers feeling confused and unsatisfied. This not only impacts their dining experience but can also hurt your bottom line. That’s why it’s imperative to create a menu that’s not only visually appealing but also thoughtfully crafted, from the layout and design to the wording and pricing. Creating a high-performing menu is both an art and a science. It requires a deep understanding of design principles, customer psychology, and your brand’s identity. Whether it’s for print or digital, every detail matters. From the way you organize your dishes to the language you use to describe them, each element plays a role in shaping the customer’s experience. In this guide, we’ll walk you through 10 essential tips to help you craft a menu that drives sales, enhances customer satisfaction, and stays true to your brand. By the end, you’ll have the tools and insights to create a menu that not only looks great but also works hard for your business. Let’s get started!
dessert pastry in cafe counter with edible floral
By Lisa Lam March 5, 2025
Spring is around the corner, and with it comes the perfect opportunity to refresh your restaurant menu with vibrant, seasonal flavors. As the days grow longer and the weather warms up, customers are eager to embrace the freshness and renewal that spring represents. This season is all about new beginnings, and your menu should reflect that energy. Just as flowers bloom and nature comes alive, so should your offerings with limited-time, exclusive spring items and promotions.
restaurant delivery online order brown take out bag, restaurant server passing to delivery driver
By Lisa Lam March 3, 2025
It’s no secret that online ordering has become the standard, and it’s not slowing down anytime soon.
restaurant kiosk in cafe placing order interface
February 24, 2025
If you’ve stepped into a quick-service restaurant (QSR) or fast-casual spot lately, like McDonald’s, you’ve probably seen those sleek, oversized touchscreens where customers are tapping away, ordering their meals without talking to a cashier. These self-serve kiosks first made waves in big franchises, but now they’re popping up everywhere—from fast-food joints to small cafes and quick-service restaurants (QSRs). And here’s the thing: they’re not just a trend. They’re a game-changer for the restaurant industry. Whether you’re running a bustling franchise or a cozy neighborhood café, restaurant kiosks are transforming how restaurants operate—and how customers experience dining out. In this post, we’ll dive into why self-service kiosks are becoming the norm, how they’re leveling the playing field for small QSRs and fast-casual spots, and why your restaurant might want to jump on board.

Industry Stories

March 26, 2024
ZBS is proud to officially launch our restaurant waitlist and reservation systems, Front Waitlist and Front Reserve, built to help restaurants optimize their front of house operations. After 6 months of rigorous testing, Front Waitlist & Front Reserve have undergone many positive and important changes while improving upon unique features that were first released with the beta versions. In addition, many successful testimonials from beta users have provided great insight into the importance of having automated waitlist and reservation systems for full services restaurants big and small.
December 19, 2023
Revolutionizing Asian Street Food is no biggie for this fast casual restaurant brand. Here's how AZN Sandwich Bar reached success with the aid of ZBS POS technology.
By Livie Wang September 22, 2023
Seeing the struggles of many restaurant owners with managing their front of house, ZBS has unveiled its newest product line, Front, with an intuitive waitlist and reservation system.
By Livie Wang June 6, 2023
Artificial Intelligence (AI) is no longer just a buzzword or a high-tech concept; it's increasingly becoming a practical and influential tool in various sectors, with the restaurant industry being no exception. This technology is shaping a new era in the dining world, offering restaurant owners the ability to innovate and streamline their operations, reducing costs and increasing customer satisfaction.
By Livie Wang May 30, 2023
Sustainability is no longer a nice-to-have in today's business world. It has evolved from a fringe movement to a central theme in global markets. This is largely due to the increasing effect that global warming and climate change have on the planet, ranging from increased storms, prolonged droughts, harsher winters and hotter summers.
By Livie Wang May 16, 2023
ZBS POS is proud to announce that it has acquired GDC POS, a longstanding legacy POS system brand. The acquisition strengthens ZBS POS's market position in the POS industry and expands its product offerings to better serve its customers.
Show More

How-To Guides

point of sales in cafe
By Lisa Lam February 7, 2025
Are you a restaurant owner searching for the perfect Point-of-Sale (POS) system?
import crates wtih american and chinese flag
By Lisa Lam January 31, 2025
Let’s be honest—running a restaurant is already a high-wire act, and the looming threat of tariffs is adding even more uncertainty to the mix. With Trump’s recent tariff laws and the potential for new ones on the horizon, the economic landscape feels like a ticking time bomb. While no one has all the answers yet, the predictions are clear: tariffs could lead to higher prices across the board, and consumers are likely to tighten their wallets. For restaurants, that’s a scary thought. The truth is, we’re in a “wait-and-see” phase. And one thing is certain: restaurant owners are bracing for impact. According to an Alignable survey of over 3,700 small business owners, one-third of independent restaurants expect sales declines if substantial tariffs are imposed on goods from China, Canada, and Mexico. The main fear? Tariffs will drive up costs everywhere, from ingredients to equipment, and consumers will become more cautious with their spending. Unfortunately, dining out is often seen as a luxury—one of the first things people cut back on when budgets get tight. So, what can restaurants do to prepare for this uncertain future?  While there’s no concrete answer, there are strategies to help you stay ahead of the curve. Let’s dive in.
happy asian family sitting at table fill with lunar new year food
By Lisa Lam January 24, 2025
But there's an emerging holiday marketing trend you might be overlooking: Lunar New Year. Now, before you say, "But my restaurant isn't an Asian cuisine spot," hold that thought. This isn't about cultural appropriation—it's about cultural celebration, creativity, and yes, some seriously smart business moves.
ZBS restaurant marketing holidays Mid-Autumn festival mooncakes with tea on black table
By Lisa Lam September 16, 2024
The Mid-Autumn Festival is right around the corner! As the second most celebrated holiday across Asia, this traditional Chinese holiday presents a golden opportunity for your restaurant to attract more customers and boost sales. Here’s how you can make the most of this festive upcoming holiday and celebrate with your restaurant guests.
By Livie Wang May 12, 2023
It should be no surprise to anyone working in hospitality that the spring and summer months are the busiest seasons in the year. As a restaurant owner or manager, the busy season is both an opportunity to increase your profits and a challenge to keep up with the demand. To ensure a successful busy season, it's crucial to have the right staff in place. In this article, we'll discuss the steps you should take to hire staff effectively during your restaurant's busy season, from planning and recruiting to onboarding and retaining your new hires.
By Livie Wang April 26, 2023
The summer season is upon us, and it's time to boost your restaurant business with a targeted marketing strategy. Facebook Ads can be an incredibly effective tool to help you reach new customers and drive more traffic to your restaurant.
Show More

All Articles


Lastest
customers in restaurant look at menu at their table
March 7, 2025
Did you know that customers spend just 109 seconds looking at a menu?  Are you making every second count? Your restaurant menu is one of the very first interactions your customers will have with your business—whether they’re browsing online, sitting at a table, or standing at the order counter. It’s more than just a list of dishes and prices; it’s a powerful tool that shapes their perception of your brand and influences their dining experience. A well-thought-out menu doesn’t just tell customers what you offer—it guides their decisions, sparks their cravings, and leaves them excited to try your food. On the flip side, a poorly designed menu can overwhelm and frustrate customers. If it’s cluttered, too wordy, or filled with bad photos, it can leave customers feeling confused and unsatisfied. This not only impacts their dining experience but can also hurt your bottom line. That’s why it’s imperative to create a menu that’s not only visually appealing but also thoughtfully crafted, from the layout and design to the wording and pricing. Creating a high-performing menu is both an art and a science. It requires a deep understanding of design principles, customer psychology, and your brand’s identity. Whether it’s for print or digital, every detail matters. From the way you organize your dishes to the language you use to describe them, each element plays a role in shaping the customer’s experience. In this guide, we’ll walk you through 10 essential tips to help you craft a menu that drives sales, enhances customer satisfaction, and stays true to your brand. By the end, you’ll have the tools and insights to create a menu that not only looks great but also works hard for your business. Let’s get started!
dessert pastry in cafe counter with edible floral
By Lisa Lam March 5, 2025
Spring is around the corner, and with it comes the perfect opportunity to refresh your restaurant menu with vibrant, seasonal flavors. As the days grow longer and the weather warms up, customers are eager to embrace the freshness and renewal that spring represents. This season is all about new beginnings, and your menu should reflect that energy. Just as flowers bloom and nature comes alive, so should your offerings with limited-time, exclusive spring items and promotions.
restaurant delivery online order brown take out bag, restaurant server passing to delivery driver
By Lisa Lam March 3, 2025
It’s no secret that online ordering has become the standard, and it’s not slowing down anytime soon.
restaurant kiosk in cafe placing order interface
February 24, 2025
If you’ve stepped into a quick-service restaurant (QSR) or fast-casual spot lately, like McDonald’s, you’ve probably seen those sleek, oversized touchscreens where customers are tapping away, ordering their meals without talking to a cashier. These self-serve kiosks first made waves in big franchises, but now they’re popping up everywhere—from fast-food joints to small cafes and quick-service restaurants (QSRs). And here’s the thing: they’re not just a trend. They’re a game-changer for the restaurant industry. Whether you’re running a bustling franchise or a cozy neighborhood café, restaurant kiosks are transforming how restaurants operate—and how customers experience dining out. In this post, we’ll dive into why self-service kiosks are becoming the norm, how they’re leveling the playing field for small QSRs and fast-casual spots, and why your restaurant might want to jump on board.
restaurant receipt showing total, cash, and charge
By Lisa Lam February 18, 2025
We’ve all been there. You’re at your favorite restaurant. The food was great, the service was perfect, and you’re ready to pay. But then—you spot an extra charge on the bill. Maybe it’s a “3% credit card fee” or a “convenience fee” for paying online. It’s frustrating, right? If this has happened to you, you’re not alone. More restaurants and businesses are adding fees like these. They’re trying to cover the cost of credit card processing fees. Here’s the thing: Every time a customer pays with a card, a portion goes to card networks and payment processors. These fees might seem small, but they add up fast. For restaurant owners, it can really hurt your profits. So, what’s the solution? How can you cover these costs without upsetting your customers? In this blog, I’ll break it all down for you. I’ll explain the difference between surcharges, convenience fees, and cash discounts. I’ll also share tips on how to use them in your restaurant. By the end, you’ll know:  Which strategy works best for your business. How to keep your customers happy while covering costs.
point of sales in cafe
By Lisa Lam February 7, 2025
Are you a restaurant owner searching for the perfect Point-of-Sale (POS) system?
import crates wtih american and chinese flag
By Lisa Lam January 31, 2025
Let’s be honest—running a restaurant is already a high-wire act, and the looming threat of tariffs is adding even more uncertainty to the mix. With Trump’s recent tariff laws and the potential for new ones on the horizon, the economic landscape feels like a ticking time bomb. While no one has all the answers yet, the predictions are clear: tariffs could lead to higher prices across the board, and consumers are likely to tighten their wallets. For restaurants, that’s a scary thought. The truth is, we’re in a “wait-and-see” phase. And one thing is certain: restaurant owners are bracing for impact. According to an Alignable survey of over 3,700 small business owners, one-third of independent restaurants expect sales declines if substantial tariffs are imposed on goods from China, Canada, and Mexico. The main fear? Tariffs will drive up costs everywhere, from ingredients to equipment, and consumers will become more cautious with their spending. Unfortunately, dining out is often seen as a luxury—one of the first things people cut back on when budgets get tight. So, what can restaurants do to prepare for this uncertain future?  While there’s no concrete answer, there are strategies to help you stay ahead of the curve. Let’s dive in.
happy asian family sitting at table fill with lunar new year food
By Lisa Lam January 24, 2025
But there's an emerging holiday marketing trend you might be overlooking: Lunar New Year. Now, before you say, "But my restaurant isn't an Asian cuisine spot," hold that thought. This isn't about cultural appropriation—it's about cultural celebration, creativity, and yes, some seriously smart business moves.
restaurant owner waiting on a slow day
By Lisa Lam January 24, 2025
Slow Day? Don’t let down time take down your restaurant profits.
ZBS restaurant marketing holidays Mid-Autumn festival mooncakes with tea on black table
By Lisa Lam September 16, 2024
The Mid-Autumn Festival is right around the corner! As the second most celebrated holiday across Asia, this traditional Chinese holiday presents a golden opportunity for your restaurant to attract more customers and boost sales. Here’s how you can make the most of this festive upcoming holiday and celebrate with your restaurant guests.
Show More

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